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Marketing majors study the branding and promotion of products and services. Marketing finds the needs of a consumer and creates products or services to satisfy that need, while promoting the mission of the organization or brand.

Marketing majors study advertising, pricing strategies, consumer behavior, sales, social media and competitor research. They also gain business skills through courses in business management, finance, and accounting. The program incorporates real-world projects and internships are strongly recommended to help strengthen marketing skills.

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The typical Áù¾ÅÉ«Ìà student is anything but typical. They possess drive, ambition, initiative, spirit and a bit of moxie.

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